Outer Banks Children’s Store

Voted “Best Baby Shop on the Beach”

Voted Best Baby Shop on the Beach

ROCK-A-BYE BABY is Outer Banks’ Children’s Store! We’ve been trusted by our neighbors for more that twenty years. That’s two generations of customers who have made ROCK-A-BYE BABY their place to buy new and gently-used clothes, toys, and furniture for their children.

Local Family-owned Business

cindy floyd store ownerStore owner Cindy Floyd built ROCK-A-BYE BABY as a family business out of her own need to find new and gently used children’s clothes in Virginia Beach. Her children were outgrowing their clothes faster than they were wearing out. So, she opened a store where she exchanged gently-used clothes for store credit. Today, ROCK-A-BYE BABY is an Outer Banks establishment with a new boutique in Virginia Beach.

Children’s Clothes, Toys, and More

adorablw baby outfits

ROCK-A-BYE BABY is your one-stop shop for everything you need for the children in your life. No other kids store has this assortment of boutique items, clothes, toys, and furniture. From holidays to special events, we are the year-round place to find adorable outfits for your children.

classic children's toys

Take our assortment of classic children’s toys. We give new life to gently-used toys and carry exclusive items from Melissa and Doug and other fine toy makers. They are perfect for gifts or everyday play because they are kid-tested favorites and highest-quality.

Beach Toys, Swimwear, Vacation Rentals

assortment of beach toysWhen you’re visiting Outer Banks beaches or entertaining guests come by for toys, beach clothes and more.